Good Vibrations, formerly Yogatiques, will host grand re-opening June 15
By Gabby Landsverk, Sun Sailor Newspapers
Few people associate the Beach Boys with the Zen mastery and mindfulness of yoga; a newly re-opened Hopkins studio, however, is hoping to change all that, bringing the practice and benefits yoga to the unlikeliest of places.
Good Vibrations, located in the former Yogatiques studio, is helmed by Andrew Seifert, a former Yogatiques instructor who took over the business and is re-opening it under a new name to capture his own unique style.
Although Good Vibrations offers new instructors, new classes and a new aesthetic, it is located in the same remodeled antique house as Yogatiques. Seifert said the high-ceilinged, open studio space makes people feel at home from the moment they enter.
“The building itself has good vibrations. People always say the feeling here is great,” he said.
Seifert came to yoga practice through the unlikely influence of the Beach Boys, for whom he served as sound technician. On tour, many of the crew would do yoga as stress relief.
“It did make a difference,” Seifert said.
Ten years ago, Seifert returned to yoga during a rough patch in his personal life, at the recommendation of a friend.
“I fell in love with it. Yoga really changes everything,” he said. “And when I’m teaching yoga, I love to see the light come on when a student gets something. That’s the pinnacle for me.”
Seifert met Karen Kinnard while teaching classes at Yogatiques. With more than 15 years of yoga-teaching experience, she now serves as one of the core instructors for his new business.
It was Kinnard that suggested the Seifert re-brand the business as his own.
“He’s just so easy to work with,” she said. “I kept saying, ‘You know, you should really have your own studio.’”
While more and more yoga studios are popping up in the metro, Seifert said Good Vibrations has a unique philosophy, focusing on building relationships in the local community and making yoga accessible for all. The name, a nod to the Beach Boys origins of Seifert’s experience, also references the “open, accepting atmosphere” he aims to cultivate.
“A lot of people think they can’t do yoga because they’re not flexible, they can’t touch their toes. It’s not about touching your toes, it’s about what you learn on the way to touching your toes,” Seifert said.
Customers who don’t fit the image of stereotypical yogis — slim, hip young women clad in Lululemon and a Zen attitude — are welcomed at Good Vibrations.
“It’s yoga for every body,” Seifert said. “I’ve heard of students who don’t feel comfortable in a gym because they’re overweight, and that just breaks my heart. … our philosophy is, if you can breathe, you can do yoga.”
Seifert said the key to making yoga accessible for beginners is bringing in the highest caliber of instructors, with a dedication to the art and craft of yoga.
“This isn’t gym-yoga. No offense to Lifetime and other gyms, but yoga is all we do here,” Seifert said. From Ashtanga to Vinyasa and everything in between, Good Vibrations offers foundational beginner classes to expert and instructor courses.
“We have some of the best teachers in the Twin Cities, right here,” Kinnard said.
For those who want to try that out for themselves, Good Vibrations will host an open house, 5:30-8 p.m. Thursday, June 15, with demos, class giveaways, fun, and treats (Root beer provided by LTD Brewing and baked goods from Amy’s Cupcakes, other offerings from Pub 819 and Munkabeans).
Seifert encourages folks to stop by, check out the studio, and then head to Summerfest in nearby Downtown Park. Working with other local businesses, and getting involved in community events, is all part of the studio’s mission of spreading the benefits of yoga practice right here at home, in Hopkins.
“We’re not here to make a million dollars,” Seifert said. “We’re here to help people. A good yoga studio is good for the community.”
Contact Gabby Landsverk at [email protected]