By Paige Kieffer
Danielle Riley of Lake Effect has ventured into the electric bike business and opened EXCELR8 last month in Excelsior.
Riley opened the store along with her parents, Dan and Leigh Ann.
“We decided to partner together after we tried an electric bike in Arizona last year and thought they were the greatest thing ever,” Riley said.
EXCELR8 was an idea that started very quickly Riley said. When Buck + Fir went out of business in January she decided to rent the space at 219 E. Dr., directly behind Lake Effect. She connected the two spaces and now splits her time in between the stores.
Riley said Excelsior is the perfect place to set up an electric bike shop with the Lake Minnetonka LRT Regional Trail located nearby.
“Minnesota is one of the most bike friendly states in the U.S., which is a huge plus,” Riley said. “The trail in Excelsior is amazing and it takes you all over. People can hop on the trails and get to Hopkins, Uptown, Victoria or Wayzata.”
The shop offers more than 10 brands of electric bikes for rental or purchase. Electric bikes range from $1,000-$5,000 and financing will soon be available at the store.
Rentals are $15 an hour or $80 for the day and include a helmet, bike lights, a lock, a basket and various other accessories upon request. Rental requests can be made online at the shop’s website.
The electric bikes can got 10 to 20 mph and assist the rider with bike pedaling.
Riley said these bikes are perfect for people who have injuries, are older or would like to keep up with spouses, friends or family who are more committed bikers.
“We sell a lot to commuters and a lot of people who are older, like my dad, who can’t ride a regular bike and can’t keep up with his friends anymore. He needs help because he has a bad knee,” Riley said. “We also get a lot of couples where one is a big biker and the other isn’t. It’s perfect for them.”
EXCELR8 also has scooters that go 15 mph, but must be ridden on the street.
“There are so many different looks and styles that we offer,” Riley said. “We have a huge range of things that you can’t find at other bike shops.”
The store also has fat tire bikes, more traditional styles, treadmill bikes and fold up bikes.
Riley said the reception to the shop has been fantastic.
“So far people have been calling in to add more hours because they’re having so much fun on the electric bikes, which is amazing to hear,” Riley said.
For more information, visit excelr8ebikes.com or call 952-474-4648.